From the onset, both project teams worked closely together. With that personal touch and that confidence that many projects accomplished together make possible. Colour pallets were taken out of the drawers and our samples room taken apart. With much love for details. And many individual ideas for touch-ups that make up a complete new picture.
To add to the challenge, Airbus decided short hand to focus on hospitality. There would be no exhibition area. After all, there are so many nice planes and helicopters to see just in front of the pavilion. The VRPE temporary building structure allows just that form of flexibility. So designers and architects went down to work. The 2014 agreement provided the framework within which creativity, flexibility and reactivity to the unforeseen could unfold.<
Long term partnership allows each party to trust the other blindly. Routine processes cater for smooth operations. Communication ways are short. And the result impressive. The 2016 edition of ILA is a full success. The Airbus pavilion is the same as in 2014 and yet a fully different experience. At exhibitions just like in life at large: the only constant is change.