We do not take things for granted and re-start the analysis/design machine. We study the specifics of the visitors and the needs of the Airbus locals. We build on the pre-existing solid piece of intelligent design and adapt to the local priorities and the room itself: despite limited space, the Airbus Berlin showroom offers three possible modes of use (the Exhibition, Show and Event modes) too.
The layout and design consider all relevant aspects (the brand, the building itself and the C-level guests). We revisit the interactions and develop two major interaction units that do not obstruct the room (as it connects two areas of the building). But we refuse to cut down on the information or experience deliver. That is design without compromise.
The architecture seems to be growing into the room where it has been transported to. It is not a match: it is symbiosis. The opening is an event for the Group, its high-level counterparts of politics and business and, admittedly, also for VRPE. We take a big breath of air before embarking for the next showroom project.