Many of our customers are facing the issue: What can I or should I do with my brand in troubled times? How can I address my stakeholders in the digital world in a way that is up to my brand’s but also to efficiency and sustainability standards?
The pandemic has changed the way we communicate, but we also know that there's no substitute for human contact. The question is: How to manage the right balance between online and offline? In many companies, there are many brand representatives keen to speak with one voice but in a customer-centric way. They have a hard time doing so simultaneously across a wide range of channels and touchpoints...
We offer communication in space and digital to our demanding customers and have developed an innovative solution to this problem: A tool for modern marcomms that meets all needs centrally, sustainably and digitally. MA.X!
MA.X is the flagship and permanent meeting point of your brand in the virtual space and the "digital twin" of your showrooms, your trade show booths or your event activities. The platform effectively transfers face-to-face contacts into a 3D world. The result is a real synergy between analogue and digital brand experiences.
In a white paper, our brand experience specialist Vincent Bénard identifies the essential requirements for a successful digital brand staging. Indeed: technical, ergonomic and security considerations request an expert approach to successfully master the challenges of brand storytelling in post-covid time in the digital world.
CRITERIA FOR ASSESSING DIGITAL PLATFORMS IN PRACTICE
The digital platform MA.X uses BASE.4, a product of our partner company and software expert stage for comms. BASE.4 is an individual CMS including custom made technology to implement all functions, modules and services.